About SFOG

For years, Perazzi Australia stood as a trusted name among Australia's most discerning clay target and sporting shooters — a specialist importer renowned for delivering world-class shotguns to competitors and collectors alike. Built on close relationships, deep product knowledge, and an unwavering commitment to performance, the brand became synonymous with excellence in the shooting sports community.

But with success came the drive to grow — to evolve from a singular brand focus into a powerhouse portfolio that could better serve a broader range of Australian shooters. In 2025, that vision became reality with the founding of SF Outdoor Group.

Backed by decades of experience and forged from the same passion and precision that defined Perazzi Australia, SF Outdoor Group now leads a new era as a premier firearm importer. Representing iconic European names like Breda, Fossari, and Negrini, the company offers a handpicked collection of elite sporting firearms and accessories — each chosen for their innovation, craftsmanship, and legacy.

SF Outdoor Group isn't just a new name — it's a bold new chapter. With the same trusted leadership and service, we continue to support Australia’s competitive shooters, hunters, and collectors with the finest tools for the field and the range.

Driven by passion. Built on precision. Committed to heritage.
SF Outdoor Group – delivering world-class firearms to those who demand the very best.