About SFOG

For years, Australia’s most dedicated clay target and sporting shooters trusted a name built on precision, relationships, and an unwavering commitment to performance. That legacy now evolves. With success came the drive to grow — to evolve from a singular brand focus into a powerhouse portfolio that could better serve a broader range of Australian shooters. In 2025, that vision became reality with the founding of SF Outdoor Group.

Backed by decades of experience, SF Outdoor Group brings together the world’s finest sporting firearms and accessories — proudly showcasing Breda, Fossari, and Negrini.

With deep roots in the shooting community and a clear eye on the future, we deliver the craftsmanship, innovation, and heritage that discerning shooters demand. Our company offers a handpicked collection of elite sporting firearms and accessories — each chosen for their innovation, craftsmanship, and legacy.

SF Outdoor Group isn't just a new name — it's a bold new chapter.

With the same trusted leadership and service, we continue to support Australia’s competitive shooters, hunters, and collectors with the finest tools for the field and the range.

Driven by passion. Built on precision. Committed to excellence.
SF Outdoor Group – delivering world-class firearms to those who demand the very best.